Ben & Jerry's wants to make ice cream with CBD infusion, once it's legal

Ben & Jerry's wants to make ice cream with CBD infusion, once it's legal
No stranger to delicious flavors, Ben & Jerry's revealed its latest creation this week: ice cream with CBD infusion.

Cannabidiol (CBD), the non-psychoactive compound in cannabis and hemp products, has been noted for its perceived health benefits.

Now, the creator of my favorite ice cream dessert (Cherry Garcia Froyo, of course) is getting into the car.

While the FDA currently prohibits adding CBD to food and beverages, today's public hearing on its legalization could prompt a change.

"We're doing this for our fans," said Ben & Jerry's general manager, Matthew McCarthy, in a statement.

This campaign is more than just a marketing platform to take advantage of the growing popularity of the cannabinoid. It is a high political movement.

"We are committed to bringing the ice cream with CBD infusion to your freezer as soon as it is legalized at the federal level," the company said. "We have sent a comment to [the Food and Drug Administration 'in support of legalization'].

And you can also: send a comment to the FDA online until July 2.

As noted by's sister site, Mashable, unless the hypothetical ice cream contains "obscene" amounts of CBD, consumers will not notice any side effects.

Although users have stated that the compound is effective in treating health problems such as anxiety and pain, the dosage varies depending on the case. In addition, oral consumption of CBD is less effective than inhaling it.

But Ben & Jerry's is not just chasing a trend.

Confectionery plans to use high-quality CBDs of sustainable origin (among other elements) from their home state of Vermont.

"After all, stock-based sourcing is an important part of our process," according to an announcement.

"We aspire to love our fans more than they love us and we want to give them fun, like Ben and Jerry," McCarthy added.

Consumers can sign up online to receive updates on a pint with CBD infusion.