VW appoints US soccer star Alex Morgan as brand ambassador

Volkswagen has named soccer star Alex Morgan as its new Brand Ambassador, a collaboration that aims to inspire a whole new generation of football players.

The national women's soccer team of the United States is on a good run at the moment, winning its first two matches of the FIFA Women's World Cup. In their first match of the tournament, the United States team won a 13-0 victory over Thailand, a game in which Morgan scored five times.

The collaboration between VW and Morgan also includes a commercial called 'Inspire', with the Atlas SUV and a girl who is eager to replicate the movements of her idol in the field.

"Alex Morgan is a strong and dedicated advocate for the sport of football and has inspired millions over the past decade. "Their efforts have shown that when we pave the way for the next generation, we change their destiny," said VW of America's marketing executive, Jim Zabel. "Alex is a perfect brand ambassador for Volkswagen and will help us communicate our brand positioning" Drive Bigger, "on and off the pitch."

Morgan's ambassador will continue beyond the likely return of the striker to the Summer Olympics in 2020, with Volkswagen as a US automotive partner. UU Until 2022: the automaker is committed to helping soccer become more popular in the United States.

As for the "Drive Bigger" campaign of VW, the slogan should not be taken literally, but figuratively, as in "driving something bigger than ourselves". The ultimate goal of the German brand is to become carbon neutral on a global scale by the year 2050.