Apple has just announced that it is doing something it has never done before, and this is great news for iPhone owners


Apple is notorious for its repair policies. In fact, he recently warned customers not to replace their iPhone batteries with external service technicians who are not part of Apple's certified program. The company has also openly opposed so-called "repair rights" laws in states such as California that seek to grant consumers the legal right to repair their devices without meeting the technology company's warranty requirements.

But, now, the company is doing something it has never done before: Apple announced that it would allow independent repair companies to obtain official Apple parts, equipment, and training materials for official services. Those locations simply require at least one technician who has completed Apple's free certification program to enroll in the free program and obtain parts and equipment at the same price as authorized repair locations.

This means that the location will not be able to provide services under AppleCare, but at least you are an authorized Apple service provider, Apple Store, or a Best Buy (who recently started providing Apple repairs, without searching Can pay to replace the screen or battery of your iPhone) services through its Geek squad). And when you do this, you'll be at peace knowing that you can use the original Apple parts.

"To meet the needs of our customers, we are making it easier for independent suppliers in the US to leverage resources such as a network of authorized Apple service providers," said Apple Chief Operating Officer Jeff Williams.

"When repairs are required, a customer must be confident that the repair was successful. We believe that the safest and most reliable repairs are performed by a trained technician who uses genuine parts that are strictly designed Are and have been tested. " Williams

This is good news for iPhone users, especially since it seems that Apple felt that users were not happy with the way the company handled the replacement of non-certified iPhone batteries. At the very least, Apple is paying attention and taking steps to address customer concerns.

In fact, the announcement also comes a day after Apple announced that it would not listen to the recorded voice pieces from Siri's conversation until the user was explicit "opted-out". The move was intended to ease criticism of the company's privacy policies, as it was revealed that Apple's contractors reviewed random samples of personal interactions, often exposing personal interactions and private information.

Which raises an interesting point: It's okay to change your mind, even if you're a giant like Apple. The fact that you have a policy, and just because it works for you, does not mean that it is the best policy. Sometimes, the smartest thing is if you have something better for your customers that you can do.

Apple has not been considered very compatible with repairs in the past, but it gives the company credit for listening to its users (no pun intended) and making it easier to actually make a change to use and repair their products makes.

While Apple is probably a much larger company than the company you manage, here's a good lesson: It's not easy to admit that you're wrong and make a change, to address your customer's best services and their It is right to defend. Price makes it easy for customers to repair their equipment without realizing that they did something wrong.

It may cost you a few dollars or need to give some control, but there is no doubt that it improves the overall customer experience and is always good news.