GameRefinery: How Developers Have Changed Mobile Games in Pandemic

GameRefinery: How Developers Have Changed Mobile Games in Pandemic
GameRefinery: How Developers Have Changed Mobile Games in Pandemic

According to a new report from GameRefinery, mobile game developers increased gifts, added more playable content, launched charity campaigns and adapted location-based titles during the epidemic.

The mobile gaming analytics and reporting firm said that game developers and publishers refined their live operation during the epidemic to give additional experience for mobile gamers during the most difficult months.

Unlike other industries, mobile gaming has managed to function and even during coronovirus disruptions, leaving people isolated at home and looking for ways to pass the time. The ability to create new content on the fly with dynamic live operation has greatly helped, Joel Zulkunen, vice president of gaming at GameRefinery, said in a report.

Perhaps the biggest effort is the #PlayApartT campaign as a whole, supported by 55 companies that share a message of social disturbance on behalf of the World Health Organization. This is one of the many ways the game has sensitized users to the global situation. The developers also issued expressions of sympathy and practical guidance on regular hand washing.

Many game developers have issued gifts such as virtual items, virtual coins and other rewards to users. Developers also extended live events, added more playable content, and gave users energy / green life so they could play longer. They are introducing special elements of COVID-19, fixing major game or technology balance issues, and changing location-based games to allow for social distinction or play at home.

In some games, for example, developers added N95 skins to the characters. King gave players 24 hours of free life for an entire week in the Candy Crush Saga, and Electronic Arts looted more in Star Wars: Galaxy of Heroes. This allowed players to play longer and participate more.

In location-based games such as Pokémon Go, Harry Potter: Wizards Unite, and Jurassic World, developers have made changes that reduce the need to go out so often and so far. For example, players can get free items that can lure monsters to your location so you don't have to leave.

Zulkunan said: “The COVID-19 situation is having an impact on the lives of gamers around the world, with developers and publishers reacting quickly in various ways. Games in various regions and genres have increased the amount of playable content, relaxed session-length restrictions and gifted in-game to their players. "

These are some of the reasons why mobile games have not lost users, but have increased participation. At the moment, it is difficult to predict how long the epidemic will last and its ultimate impact on mobile games and gaming. However, as people are gradually getting accustomed to the new situation, we will almost certainly see some level of player behavior, facility trends and long-term changes in the industry in general, Julkunen said.

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