Trump Team Plans $ 1M Ad Blitz After Biden 'You're Not Black'

Trump Team Plans $ 1M Ad Blitz After Biden 'You're Not Black'
Trump Team Plans $ 1M Ad Blitz After Biden 'You're Not Black'

Donald Trump's reelection campaign has triggered a $ 1 million digital ad blitz aimed at Joe Biden's fiery comment that African American voters are "not black" if they are considering voting for president.

The Trump campaign planned to run a video montage on Biden's remarks on Friday morning, a popular radio show about "The Breakfast Club". It will also release an advertisement focused on Biden's support for the 1994 crime bill, stating that the incident caused widespread outrage and "destroyed millions of black lives."

Biden set up a firearms show on Friday morning when he told the show's co-host, Charlamagne the God, that "if you have a problem finding out for me or Trump, you're not black."

The former vice president later apologized during a call with black community leaders, "perhaps he was too conceited."

"I know the comments have come out as if I were taking the African American vote. But nothing could be further from the truth. I have never done that and I have earned it every time." Added.

Trump's attempt to reunite went immediately to take advantage of Biden's remarks. The campaign conducted a press call with advisor Katrina Pierson and Senator Tim Scott of South Carolina, began selling "#YouAintBlack" T-shirts and launched a website, highlighting Biden's comments.

On Friday night, the campaign began its advertising blitz. "You're Not Black" Montage is slated to run nationwide, while the spotlight on the crime bill will air in changing states. The ads will appear on various platforms, including Instagram, Facebook and Google.

The Trump campaign has been aggressively attracting black voters for months. The president received only 8 percent of the black vote in 2016, though his advisers argue that even a slight increase in support for African-Americans may be enough to strike a balance in changing states. The reunion effort ran advertisements in black community newspapers and signed pattas to open retail stores in African-American neighborhoods.

In February, the campaign spent millions of dollars on a Super Bowl commercial that drew attention to Trump's work in criminal justice reform. The television ad told the story of Alice Johnson as a black woman whose life was punished by the president for a non-violent drug offense.

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